Yankees (finally) lower the price of their most expensive tickets

The Yankees finally woke up and smelled the coffee. Apparently learning of the current financial recession for the first time, Yankee executives realized that neither people nor corporations could afford $2,500 per seat per game. Perhaps now-infamous footage of Yankees games featuring many rows of empty seats between the dugouts and, most notably, behind home plate prompted this decision. In any case, this makes a ton of sense. Yes, the Yankees will lose revenue, which is more precious than ever due to their new $1.5+ billion ballpark and a payroll that hasn't exactly plummeted. But with all the heat the New Yankee Stadium (and the team itself) has taken due to poor play, the Yankees needed to address one source of embarrassment. Mission accomplished.

Courtesy of SportsBusiness Daily:

YANKEES OFFER REDUCED PRICES, REFUNDS AND CREDITS FOR SOME PREMIUM SEATS

Yankees Altering Price Structure For Premium Seats

The Yankees today announced that they will alter prices, effective immediately, for a few hundred premium seats in the Legends and Delta Sky 360 suites. Some full-season PSLs in the Legends Suite will be reduced from $2,500 to $1,250 per game, and fans who purchased those PSLs will receive their choice of a refund or a credit. Other Legends Suite seats will be reduced from $1,000 to $650 per game, with a similar refund/credit offer (Yankees).

For full details of the offer, see tomorrow's issue of THE DAILY.