Options for Sports Tickets

The financial world and the sports world continue to converge. You can now buy options for sporting events. From CNBC's Darren Rovell:

It's sort of an ingenious idea. Fans know that if they want to go a sporting event, they're going to have to buy it before it hits the secondary market (StubHub, Ebay, etc.) or else they're going to have to pay a hefty premium. But many don't want to buy tickets months in advance if they don't know what their schedule will look like by the time the event comes up. So they can pay a smaller premium and have the flexibility to decide. It also gives the opportunity for scalpers to take advantage of this as well depending on how important games are later on in the season. Overall, I think this is a good thing but I'm interested to see how it plays out.