Let's Name The Yankee Bowl

From the AP:

Yankee Stadium will host an annual college football bowl game featuring a Big East versus Big 12 matchup.

Mayor Michael Bloomberg and Yankees General Partner Hal Steinbrenner are to make the announcement at a Wednesday press conference.

The annual bowl game is expected to draw 40,000 visitors and generate $47 million in economic activity. It will start after next year's college football season.

The yet-to-be-named bowl will be the first in New York City since 1962 and the first in the Northeast since 1981.

Any suggestions for the name of the bowl? Do we take the Yankee tradition and go with no sponsor name such as "Empire Bowl" or "Yankee Bowl" or "Big Apple Bowl" or "Steinbrenner Bowl". Or do we use a New York corporate sponsor like "Citi Bowl" or "Goldman Sachs Bowl" or "Metlife Bowl" or "William Barthman Jeweler Bowl". What do you think the name of the bowl should be? And will people be allowed to sit in the luxury seats (unlike the NYU graduation)? So many questions to be answered.

Put your suggestion for the bowl name down in the comments